Eighteen year old Jackie Chan Hiu-Ki was just a secondary school student when after composing the song He Invites me to Disneyland was thrown into the media spotlight. She tells the Hong Kong public, she just enjoys Disney and the feelings it exudes. Jackie is not alone. The Disney brand communicates values of fantasy, escape, romance, love, gaiety, family and camaraderie to consumers. These values are sought by consumers who visit Hong Kong Disneyland. Through extensive use of theming, Hong Kong Disneyland is able to communicate these values to its visitors. By utilizing literature on the Disney brand, tourism, theming and consumption, this thesis examines how Hong Kong Disneyland offers Hong Kong residents an escape from their everyday lives, and an opportunity to share this escape with others. The thesis argues, Hong Kong Disneyland is used by Hong Kong residents to reaffirm personal relationships through shared consumption. Three groups are examined to demonstrate this: families, friends and couples.

References

Ap, John
2006 Residents Have Mixed Opinions Towards Hong Kong Disneyland. http://www.polyu.edu.hk/cpa/polyu/index.php?search=&press_section=&press_category=All&press_date=&mode=pressrelease&Itemid=223&option=com_content&page=1&order=desc&orderby=news_date&press_id=1709, accessed April 30, 2011.
Bailey, Adrian
1982 Walt Disney's world of fantasy. New York: Everest House.
BBC
2005 Uniform row rocks HK Disneyland. http://news.bbc.co.uk/2/hi/asia-pacific/4232342.stm, accessed November 15, 2010.
Bourdieu, Pierre
1984 Distinction : a social critique of the judgement of taste. Cambridge, Mass.: Harvard University Press.
Bryman, Alan
1995 Disney and his worlds. London ; New York: Routledge.
—
2004 The Disneyization of society. London Thousand Oaks, Calif.: Sage Publishers.
Chai, Ch'u and Winberg Chai
1965 The Sacred Books of Confucius and other Conucian Classics. New Hyde Park, NY: University Books.
Chung, Chuihua Judy
2001 Disney Space. In Harvard Design School Guide to Shopping. C. Chung, ed. Pp. 270-297.
Corporate Information Site
2011 The Walt Disney Company and Affiliated Companies. http://corporate.disney.go.com/ accessed May 2, 2011.
deCordova, Richard
1994 The Mickey in Macy's Window: Childhood, Consumerism, and Disney Animation. In Disney discourse : producing the magic kingdom. Pp. 203-213. New York: Routledge.
DIS, Department of Information Services
2011 Population. http://www.gov.hk/en/about/abouthk/factsheets/docs/population.pdf, accessed June 5, 2011.
—
2011 Housing. http://www.gov.hk/en/about/abouthk/factsheets/docs/housing.pdf, accessed June 5, 2011.
Doris, David T.
1999 It's the Truth, It's Actual: Kodak Photo Spots at Walt Disney World. Visual Resources 14:321-338.

Douglas, Mary, and Baron C. Isherwood
1996 The world of goods : towards an anthropology of consumption : with a new introduction. London ; New York: Routledge.
Economist
1998 Size Does Matter. Economist May 1998(23):57.
Facts, General
2011 Corporate Information. http://www.oceanpark.com.hk/html/en/footer/corporate-information/facts.html, accessed May 11, 2011.
Fan, Maureen
2006 Disney culture shock. http://www.thestandard.com.hk/news_detail.asp?pp_cat=20&art_id=32372&sid=10991562&con_type=1&d_str=20061122&sear_year=2006, accessed October 10, 2000.
Fjellman, Stephen M.
1992 Vinyl leaves : Walt Disney World and America. Boulder: Westview Press.
Fowler, Geoffery A.
2008 Main Street, H.K. Disney Localizes Mickey to Boost Its Hong Kong Theme Park. http://online.wsj.com/article/SB120103348301707503.html, accessed July 24, 2009.
Fung, Anthony, and Micky Lee
2009 Localizing a global amusement park: Hong Kong Disneyland. Continuum: Journal of Media & Cultural Studies 23(2):197-208.
Graburn, Nelson H. H.
2001 Secular Ritual: A General Theory of Tourism. In Hosts and guests revisited : tourism issues of the 21st century. Pp. 42-52. New York: Cognizant Communication Corp.
Grover, Ron
1991 The Disney touch : how a daring management team revived an entertainment empire. Homewood, IL: Business One Irwin.
Ikels, Charlotte
2004 Introduction. In Filial piety : practice and discourse in contemporary East Asia. Pp. 1-15. Stanford, Calif.: Stanford University Press.
Jackson, Kathy Merlock, and Walt Disney
2006 Walt Disney : conversations. Jackson: University Press of Mississippi.
Kan, Wendy
2000 Smells a Little Fishy. http://www.time.com/time/asia/magazine/2000/1225/disney_dredging.html, accessed October 10, 2009.
Klugman, Karen
1996 Reality Revisited. In Inside the mouse: work and play at Disney World. S.F.a.F. Jamerson, ed. Pp. 12-33. Durham: Duke University Press.
Kuenz, Jane
1996 It's a Small World After All. In Inside the mouse: work and play at Disney World. S.F.a.F. Jamerson, ed. Pp. 54-78. Durham: Duke University Press.
Kwok, Vivian Wai-yin
2011 Allan Zeman: Hong Kong's Mouse Killer. accessed August 23, 2010.
LaMonica, Paul R.
2005 For Disney, it's a small world after all. http://money.cnn.com/2005/09/12/news/fortune500/hongkongdisney/, accessed October 9, 2010.
Lett, Janos
1983 Ludic and liminoid aspects of charter yacht tourism in the Caribbean. Annals of Tourism Research 10:35-36.
Lui, Tai-lok
2001 The Malling of Hong Kong In Consuming Hong Kong. Pp. 23-46. Hong Kong: Hong Kong University Press.
Lukas, Scott A.
2008 The themed space : locating culture, nation, and self. Lanham, MD: Lexington Books.
Matthews, Tai-Lok Lui and Gordon
2001 Introduction. In Consuming Hong Kong. Pp. 1-22. Hong Kong: Hong Kong University Press.
Mojo, Box Office
2011 Snow White and the Seven Dwarfs (1937). http://boxofficemojo.com/movies/?id=snowwhite.htm, accessed June 3, 2011.
Perry, Richard John
2003 Five key concepts in anthropological thinking. Upper Saddle River, NJ: Prentice Hall.
Phillips, Mark
2001 The Global Disney Audiences Project: Disney across Cultures. In Dazzled by Disney? The Global Disney Audiences Project. M.P.a.E.R.M. Janet Wasko, ed. Pp. 31-64. London ; New York: Leicester University Press.
Raz, Aviad E.
1999 Riding the black ship : Japan and Tokyo Disneyland. Cambridge, Mass.: Harvard University Asia Center : Distributed by Harvard University Press.
Salaff, Janet W.
1995 Working daughters of Hong Kong : filial piety or power in the family? New York: Columbia University Press.
Schickel, Richard
1997 The Disney version : the life, times, art, and commerce of Walt Disney. Chicago: Ivan R. Dee.
Schuman, Jeffrey Ressner and Michael
2005 Disney's Great Leap into China. In Time. Pp. 52-54.
Siklos, Richard
2009 Why Disney wants DreamWorks. http://money.cnn.com/2009/02/09/news/companies/disney_dreamworks.fortune/?postversion=2009020914, accessed April 20, 2011.
Slater, Joanna
1999 Aieeyaa! A Mouse. Far East Economic Review 162(45):50-51.

Smith, Valene L. ed.
1989 Hosts and Guests: The Anthropology of Toursim. Philadelphia: University of Pennsylvania Press.
Smith, Valene L., and Maryann Brent
2001 Hosts and guests revisited : tourism issues of the 21st century. New York: Cognizant Communication Corp.
Stanley, T. L.
1995 Disney pitch: "Not just Mickey Mouse". Brandweek February(13):18.
Statistics, Census and
2011 Population and Vital Events. http://www.censtatd.gov.hk/hong_kong_statistics/statistics_by_subject/index.jsp?subjectID=1&charsetID=1&displayMode=T, accessed May 19, 2011.
Sun, Chyng Feng
2001 Mickey Mouse Monopoly: Disney Childhood & Corporate Power. http://www.youtube.com/watch?v=TgxVvbai_nI, accessed March 4, 2010.
TEA/ERA
2008 2007 Attraction Attendance. http://www.teaconnect.org/sites/default/files/misc/files/2007erareport.pdf, accessed June 25, 2009.
—
2009 2008 Attraction Attendance Report. http://www.teaconnect.org/sites/default/files/misc/files/2008erareport.pdf, accessed June 25, 2009.
—
2010 2009 Theme Index: The Global Attendance Report. http://www.teaconnect.org/sites/default/files/misc/files/2009report.pdf, accessed June 25, 2009.
Thomas, Bob
1994 Walt Disney : an American original. New York, N.Y.: Hyperion.
Turner, Victor Witter
1969 The ritual process: structure and anti-structure. Chicago,: Aldine Pub. Co.
TVB
2005 Hong Kong Disneyland’s Grand Opening Celebration. [香港迪士尼樂園開幕慶祝晚會]. First broadcasted September 11, 2005.
University, Oxford
2005 New Oxford American Dictionary: Oxford University Press, Inc.
Urry, John
2002 The tourist gaze. London ; Thousand Oaks, Calif.: Sage Publications.
VanMannen, John
1992 Displacing Disney: Some Notes on the Flow of Culture. Qualitative Sociology. 15(1):5-35.
Waldrep, Shelton
1996 Story Time. In Inside the mouse: work and play at Disney World. S.F.a.F. Jamerson, ed. Pp. 79-97. Durham: Duke University Press.

Walt Disney Company
1999 Annual Report
—
2010 Annual Report. http://amedia.disney.go.com/investorrelations/annual_reports/ -10kwrap-2010.pdf?int_cmp=corp_IR_ARview_link1__Intll accessed April 18, 2011.
Wasko, Janet
2001 Understanding Disney : the manufacture of fantasy. Cambridge, UK: Blackwell.
Wasko, Janet, and Eileen R. Meehan
2001 Dazzled by Disney? Ambiguity in Ubiquity. In Dazzled by Disney? The Global Disney Audiences Project. M.P.a.E.R.M. Janet Wasko, ed. Pp. 329-344. London ; New York: Leicester University Press.
Wasko, Janet, Mark Phillips, and Eileen R. Meehan
2001 Dazzled by Disney? : the global Disney audiences project. London ; New York: Leicester University Press.
Watson, James L.
1997 Golden arches east : McDonald's in East Asia. Stanford, Calif.: Stanford University Press.
Watts, Steven
1997 The Magic Kingdom : Walt Disney and the American way of life. Boston: Houghton Mifflin.
Whitney, Scott
2001 Inventing 'Ohana. In Honolulu Magazine. Pp. 42-45.
Whyte, Martin K.
2001 Zhongguo jiating zhong de shanyang yiwu: xiandaihua de beilun (Filial Obligations in Chinese families: Paradoxes of modernization). Zhongguo xueshu (China Scholarship) 4(8):255-77.
Willis, Susan
1996 The Problem with Pleasure. In Inside the mouse: work and play at Disney World. S.F.a.F. Jamerson, ed. Pp. 1-11. Durham: Duke University Press.
Young, Michael and Donald Liu
2007 Hong Kong Disneyland. Pp. 16: The University of Western Ontario: Richard Ivey School of Business.
Yung, Chester
2005 End this 'barbaric and cruel waste'. http://www.thestandard.com.hk/stdn/std/Metro/GE31Ak01.html, accessed April 26, 2011.
成報 2005 網路美少女一典成名 http://forum.1-hong-kong.com/forum_posts.asp?
TID=257&PN=5. accessed December 10, 2011.