本研究聚焦於最後機會旅遊(Last Chance Tourism, LCT)的動機分析，探討現代旅遊者前往面臨消失或重大環境威脅的旅遊目的地的原因。隨著全球氣候變遷和環境退化，這類旅遊逐漸興起，吸引著一群希望在這些景觀和文化消失前親身體驗的旅遊者。研究旨在揭示這些旅遊者的主要動機是否受到人格特質、炫耀性消費及旅遊蒐集行為的影響。首先，本研究詳細探討了最後機會旅遊的定義及其對旅遊行業的影響。過去的研究表明，這類旅遊雖然在市場上受到廣泛關注，但對旅遊目的地的脆弱性帶來了進一步的挑戰。尤其是當地的自然資源和文化遺產，在這類旅遊熱潮中面臨更大的破壞風險。為了探討個體在最後機會旅遊中的動機，本研究將人格特質分為外向性、開放性、嚴謹性、親和性和神經質五大類。研究結果顯示，外向性和開放性較高的個體，更傾向於參與此類旅遊，並展現出更強的蒐集行為動機。這些旅遊者往往尋求獨特、稀有的體驗，並希望通過蒐集這些經歷來展示個人的冒險精神和品味。此外，研究還指出，炫耀性消費在此類旅遊動機中起到中介作用。一些旅遊者參與最後機會旅遊的主要原因，是為了在社交媒體或社交圈中展示他們的獨特體驗，從而獲得認可和地位。這類炫耀性行為與個體的自我形象和社會地位的維護密切相關，尤其是在當代年輕一代旅遊者中表現尤為明顯。本研究透過結構方程模型(SEM)分析了變量之間的關係，證實了人格特質對旅遊動機的顯著影響，並且炫耀性消費在促進蒐集行為與旅遊動機之間發揮了關鍵作用。這些發現不僅有助於理解現代旅遊者的行為模式，還對旅遊目的地的管理和行銷策略提供了有價值的建議。未來的研究應進一步探討其他可能影響最後機會旅遊動機的因素，如社會文化背景和個人價值觀，以全面理解這日益重要的旅遊現象。

This study focuses on the analysis of motivations behind Last Chance Tourism (LCT), exploring the reasons why modern tourists visit destinations that are at risk of disappearing or facing significant environmental threats. With global climate change and environmental degradation on the rise, this type of tourism has been gaining popularity, attracting a group of tourists who wish to experience these landscapes and cultures before they vanish. The study aims to reveal whether these tourists' primary motivations are influenced by personality traits, conspicuous consumption, and tourism collective behavior.Firstly, this research thoroughly investigates the definition of Last Chance Tourism and its impact on the tourism industry. Previous studies have shown that although this type of tourism is receiving widespread attention in the market, it further challenges the fragility of the tourist destinations. Particularly, the natural resources and cultural heritage of these destinations face greater risks of destruction amidst this tourism trend.To explore the motivations of individuals participating in Last Chance Tourism, the study categorizes personality traits into five major dimensions: extraversion, openness, conscientiousness, agreeableness, and neuroticism. The findings indicate that individuals with higher levels of extraversion and openness are more inclined to participate in this type of tourism, exhibiting stronger motivations for collecting experiences. These tourists often seek unique and rare experiences and hope to demonstrate their adventurous spirit and taste through these collected experiences.Furthermore, the study points out that conspicuous consumption plays a mediating role in the motivations for this type of tourism. Some tourists engage in Last Chance Tourism primarily to showcase their unique experiences on social media or within their social circles, thereby gaining recognition and status. This type of conspicuous behavior is closely related to maintaining an individual's self-image and social status, especially among the younger generation of tourists.This research, through Structural Equation Modeling (SEM), analyzes the relationships among the aforementioned variables, confirming the significant impact of personality traits on tourism motivations, and highlighting the key role of conspicuous consumption in enhancing the link between collective behavior and tourism motivations. These findings not only contribute to understanding the behavioral patterns of modern tourists but also provide valuable insights for destination management and marketing strategies. Future research should further explore other potential factors influencing Last Chance Tourism motivations, such as socio-cultural backgrounds and personal values, to fully understand this increasingly important tourism phenomenon.

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