Today’s consumers are savvier than ever when it comes to Corporate Social Responsibility (CSR). Recent studies and research have proven that nearly all-global consumers expect companies to act responsibly. (Cone Communications/Ebiquity Global CSR Study, 2015)

To demonstrate a sense of awareness, companies are now implementing social responsibility that satisfies stakeholders’ demands. The literature on CSR reporting practices is extensive, covering a broad range of industries, from food and energy to petroleum and telecommunications. However, there has been, so far, little attention devoted to the measurement of CSR across companies or a comparison by the new CSR Three Domain Approach model proposed by Mark Schwartz and Archie Carroll. This model is an upgrade and alternative of Carroll’s Pyramid of CSR (1991) and is now presented in an all-in-one depicted Venn framework, which comprises the probable approaches firms might have when classifying or analysing their CSRO’s (CSR Orientations).

This research aims to show an intra industry comparison of the CSR orientations implemented by eight Honduran firms, giving as a result the different CSR “portraits” according to their CSRO’s based on the Three-Domain model.

Today’s consumers are savvier than ever when it comes to Corporate Social Responsibility (CSR). Recent studies and research have proven that nearly all-global consumers expect companies to act responsibly. (Cone Communications/Ebiquity Global CSR Study, 2015)

To demonstrate a sense of awareness, companies are now implementing social responsibility that satisfies stakeholders’ demands. The literature on CSR reporting practices is extensive, covering a broad range of industries, from food and energy to petroleum and telecommunications. However, there has been, so far, little attention devoted to the measurement of CSR across companies or a comparison by the new CSR Three Domain Approach model proposed by Mark Schwartz and Archie Carroll. This model is an upgrade and alternative of Carroll’s Pyramid of CSR (1991) and is now presented in an all-in-one depicted Venn framework, which comprises the probable approaches firms might have when classifying or analysing their CSRO’s (CSR Orientations).

This research aims to show an intra industry comparison of the CSR orientations implemented by eight Honduran firms, giving as a result the different CSR “portraits” according to their CSRO’s based on the Three-Domain model.

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