當今的運動科技與賽事轉播正在不斷進步和發展。過去幾十年中，許多新的技術和創新不斷湧現，進而改變了運動比賽的觀賞模式，同時也讓運動產業及賽事轉播方面看到許多未來的發展方向，相信在科技及數據分析逐漸進步且普及後，賽事轉播技術多樣化會是未來發展的趨勢。為提出針對運動科技結合賽事轉播及運動OTT轉播平台提供未來具體的發展方向，本研究針對台、美棒球賽事的播出方式、棒球科技應用以及轉播平台發展及收費方式差異為切入點，對國內外文獻進行分析，並透過訪談運動賽事製播、轉播人員，棒球媒體記者等專家學者，透過結合專家的意見，希望能釐清未來台灣棒球轉播的發展方向及其中潛在可發展的商業價值。經研究後發現台灣棒球賽事在結合轉播科技上可以多應用新的轉播設備、製作3D數據圖表、結合新科技如VR、AI來提升球迷觀賽的滿意度與體驗，提升賽事轉播品質。此外，OTT運動轉播平台將成未來賽事轉播的趨勢，同時有望成為運動產業中帶來商業利益的重要服務，本研究也針對OTT平台當前介面、平台內容、科技設備架設及產業當前未盡之處提出具體建議，使得未來台灣運動賽事轉播業及OTT平台方能充分應用已開發的運動科技並獲取明確的發展方向，造福台灣球迷同時促進產業進步。

In today's era, sports technology and broadcast methods are continuously advancing and evolving. Over the past few decades, numerous innovations have emerged, fundamentally transforming how sports events are watched and setting the stage for future possibilities in the sports industry and broadcast sector. It is believed that diversification in broadcast technologies will be a key trend moving forward, especially with the gradual advancement and widespread adoption of technology and data analytics.
To provide a concrete direction for the future integration of sports technology with event broadcasting and sports OTT platforms, this study focuses on the broadcasting methods of Taiwanese and American baseball games, applications of baseball technology, and the differences in development and pricing models of broadcasting platforms. Through literature analysis and interviews with experts including sports broadcasters, production personnel, and frontline baseball media journalists, this research aims to clarify the positioning, development directions, and potential commercial values of baseball broadcasting in Taiwan.
The study suggests that integrating new broadcasting equipment, producing 3D data graphics, and utilizing technologies such as VR and AI can enhance viewer satisfaction and experience, thereby improving the quality of sports broadcasts in Taiwan. Additionally, OTT sports broadcasting platforms are identified as the future trend in sports broadcasting and are poised to become a significant revenue stream in the sports industry. Specific recommendations are made for enhancing the current interfaces of OTT platforms, expanding value-added services, deploying stadium technology infrastructure, and addressing existing industry gaps.
By effectively leveraging current sports technology developments, this research aims to provide clear developmental pathways for Taiwan's sports broadcasting industry and OTT platforms, benefiting sports enthusiasts and industry professionals alike.

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