企業追求的就是獲利的成長，但是企業的生命週期逐漸縮短，企業必須持續的創新以在產業內保持競爭力。企業追求成長時，會產生出擅長的一套商業模式，但是隨著產品線發展成熟、創新的效率下降，公司成長會逐漸減緩，這時企業就必須面對成長落差，轉而創造新的價值。當企業使用全新的服務方式、面對全新的顧客、或建立全新的市場時候，就必須釐清既有的商業模式，並做出創新的營運理論，這就是商業模式的創新。創新商業模式經過許多專家的研究以及個案的分析，建構出了許多引導成功的理論，本文將會探討這些理論，並和現今產業內企業的創新事業產生關聯。

The enterprises are seeking for profit growth, but the life cycle of enterprises is decreasing, they must keep innovating to remain competitive in the industry. When a company pursuit growth, it develops a good set of business model, but as the product gets mature, and the innovative efficiency drops, the company’s growth would slow down, then it must face the gap of reduction and create new value. When a company is using a new service, facing new customers, or reaching to a new market, it must clarify the existing business model and create new operational theory, which is the business model innovation. Business model innovation has been studied and analyzed by many experts, and there are many models and structures that lead business to success, this article will study these theories and make connection to the current industry businesses.

英文部分：
Morris Chang’s Speech, MIT Sloan Convocation 2005

Johnson, Mark W., 2010. “Business Model Innovation for Growth and Renewal”, Seizing the White Space. Publishing Perseus Distribution Services

Johnson, Mark W., Christensen, Clayton M., and Kagermann, Henning, 2008. “Reinventing Your Business Model”, Harvard Business Review, December 2008
Gilbert, Clark G., and Eyring, Matthew J., 2010. “Beating the Odds When You Launch a New Venture”, Harvard Business Review, May 2010

Laurie, Donald L., Doz, Yves L., Sheer, Claude P., 2006. “Creating New Growth Platforms”, Harvard Business Review, May 2006

Jarvis, Jeff, 2009. What Would Google Do? Publishing Harperaudio

http://news.cnblogs.com/。 資料取用時間：2011年9月

http://wiki.mbalib.com/wiki/。 資料取用時間：2011年9月

中文部分:
Osterwalder ,Alexander, and Pigneur,Yves, 2012. 獲利世代, 早安財經文化有限公司
財團法人資訊工業策進會產業支援處，2010，數位電子看板市場與創新應用案例探討報告書