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研究生: 林玉騏
Lin, Yuh-Chi
論文名稱: 電動自行車的發展與市場趨勢
The Development and Market Trend of Electric Bicycles
指導教授: 丘宏昌
Chiu, Hung-Chang
口試委員: 謝依靜
Hsieh, Yi-Ching
唐運佳
Tang, Yun-Chia
學位類別: 碩士
Master
系所名稱: 科技管理學院 - 國際專業管理碩士班
International Master of Business Administration(IMBA)
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 20
中文關鍵詞: 電動自行車電輔自行車自行車新冠病毒流行病自行車熱潮
外文關鍵詞: Electric Bicycle, E-Bike, Bicycle, COVID-19, Pandemic, Bike Boom
相關次數: 點閱:3下載:0
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    Bicycles have been around for ages. Ever since its invention, people have been enjoying its benefits and using it for many different purposes. As the development of the design and structure of bicycles progress over time, bicycles were made into different types and styles, but mainly still required human-power to pedal forward. Moving forward may be thought to be easy until the gradient starts to rise. To make riding and climbing easier, a new generation of bicycle assisted by electricity, known as electric bicycle or e-bike, was introduced to the market. Some people enjoyed the assistance of motors, and some considered this cheating. This research paper will look into the development of electric bicycles and analyze the market trend to see if electric bicycles are here to stay through analysis and predictions.

    1. INTRODUCTION 1 2. ELECTRIC BICYCLES BACKGROUNDS 2 2.1 History and Definition 2 2.2 E-Bike Porter’s Five Forces 3 2.3 Benefits and Drawbacks 5 3. MARKET ANALYSIS 6 3.1 American Market 6 3.2 Chinese Market 7 3.3 European Market 8 3.4 Taiwanese Market 10 3.5 Opportunities 11 3.6 Market Predictions 13 4. RECOMMENDATIONS FOR SUSTAIN MARKET GROWTH 14 5. CONCLUSIONS 17 6. REFERENCES 19

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